Batting Practice for the AV
and a Primer for the Novice
Ed's AV Handbook
Copyright 2007 Txu1-598-288 Revised 2024 Music
is a major motivator toward choosing consumer electronics as my
vocation. I have witnessed hundreds of
rock-n-roll, folk, blues,
performances in many legendary concert halls and
clubs. Music is my toe-tapping
reference for judging audio systems, not
sound effects. Although my children may not
believe me, I do not know what a dinosaur actually
Cal State Fullerton
These are the farewell
words from my favorite
He said, "As they hand you your diploma, you
should have this single
thought in your head. And only this thought. You
don't know S!!!T. Your education is
about to begin."
From my desk decades later, I can confirm, Dr. Buskirk was right.
at a national electronics retail store.
This was a great place to develop basic sales and
I have always considered this period as my real-world
Next stop Duluth Minnesota.
I took a sales position
independent stereo shop in the frozen north.
It worked out as an opportunity to learn from a wise businessman.
Did you ask why Minnesota? It's a long
story. But I married her, 48 years and
counting. Plus 3 awesome sons, a beautiful
daughter-in-law, and a very special grandson.
Back to the West Coast.
I joined my
brother at a regional chain of audio
stores. The audio industry was booming.
established allies who would offer guidance into our next venture. Thank you
Steve M. & Mrs. W.
My brother, my wife, and I jumped into the deep end of
the audio pool.
We opened an independent stereo shop in Northern
California. Looking back we were
naive believers. We had a fun successful
Plus we established industry
relationships that remain to this day.
I took a sales rep position.
I sold well known national brand home
audio, car audio, and big dish satellite
systems via independent dealers, department stores, regional chains, and
national chains. I also conducted sales trainings
from an outline I
had written that ultimately morphed into Ed's AV
Best of all -- I had the pleasure
to work with an industry gentleman ...Thank
I returned to the helm of an audio &
Our sales and service mix
included home audio, home theater, car audio, and
We also entered the arena of custom installed
I joined a special group of AV enthusiasts.
We sold, installed, and played with the best audio and
video product on the planet.
associates taught me that high-end AV performance is
about minimizing the compromises that lay in an audio
and video system's path. And everything
makes a difference in
a high-end audio and video system.
You can't buy this
education. It was a
Thank you Chris and Bill.
Another tour of duty as a sales rep and a position at
This opened my eyes to a group that I had essentially ignored to this point - the custom
AV channel. Most of these dealers have
eliminated the traditional retail floor. They
work in the crawl spaces
and attics of some of the most sophisticated installs in
Ed's AV Handbook.com
Have you ever thought, "I wish I knew then, what I
know now"? That's what I offer.
My website is a
concise reference based on more than four decades
This website discloses
how audio/video stuff works, how to implement how it works,
how to sell it, and how to manage the business.
Yet another venture.
Denver CEDIA Expo, we debut my SandTrap patented
Architectural Speaker Tuning System.
Our booth was nearly overwhelmed by positive dealer
Plus we earned CEDIA's Tech
Starter 5 award.
Speaker Tuning System
in-wall/ceiling custom installed speakers.
The Performance You Paid For